Color IRL

Find your colors.

A personal color analysis tool that helps you shop with confidence, built on your natural coloring, not your browsing history.

How it works

Upload a well-lit photo. We read your natural coloring: undertone, contrast, depth.

We place you within one of the sixteen seasonal subtypes, each with its own defined palette.

Browse real products from real brands, filtered to what actually suits you.

Chrome extension

Shop smarter, everywhere.

Install Color IRL for Chrome and see your season match on any product page, across the sites you already shop.

Coming soon

Face analysis, full palette match, and a shopping feed tuned to you. Be the first to know when it launches.